Andrew McEvoy, Managing Director at Tourism Australia
Tourism Australia is the nation’s global marketing agency, playing a leading role in Australia’s $96 billion visitor economy - targeting leisure travellers and business events.
Andrew McEvoy is the Managing Director of Tourism Australia, commencing in the role in January 2010. In that time he has overseen a return to growth of Australia’s inbound tourism sector with a stronger focus on Asia while remaining competitive in the traditional long haul markets of the UK, Europe and the Americas. Tourism Australia is the nation’s global marketing agency, playing a leading role in Australia’s $96 billion visitor economy - targeting leisure travellers and business events. Tourism Australia promotes the country under the banner There’s Nothing Like Australia using a full media mix including the innovative use of digital and social media. The organisation does this in partnership with airlines, distribution businesses and the Australian industry. Tourism Australia also works with Austrade on the attraction of investment in Australian tourism infrastructure.
Prior to joining Tourism Australia, Andrew had almost 20 years of tourism and media experience including as CEO of the South Australian Tourism Commission (SATC). Andrew began life as a journalist with News Ltd and has lived and worked overseas.
Andrew is a presenter at the ‘Tourism Australia/Wine Australia food and wine strategy’ business session.
